Saturday, August 31, 2019

Ict in Language Teaching

ICT IN LANGUAGE TEACHING Introduction: English is the dominant language of the Internet. A large proportion of the educational software produced in the world market is in English. For developing countries in the Asia-Pacific where English language proficiency is not high, this represents a serious barrier to maximizing the educational benefits of the World Wide Web. Icts In Language Teaching: Technology is in-built in language teaching. The latest technology available to the language teacher is the computer. Many examples of the use of ICTs can be introduced in language teaching. Here a few, ?Word processing Composing documents and presentations ?Information and communication ?Speech Recoginition And Synthesis ?Multimedia and languages ?E-learning ?Chatting ?Skype or Voip Service ?Online Teaching ?Web –Based Learning Word processing: The most common application of ICT in languages is word processing, to create, for example, letters and other documents. Ability to use a word pr ocessor is necessary in today’s society. Computer provides a better alternative for people using typewriters. There are clear advantages of using a word processor compared to the usual method of writing on paper or typing with a typewriter.Student should appreciate the use of a word processor and be encouraged to use it for most writing tasks. Teachers can create cloze reading tests like i. Texts with missing words ii. Words missing punctuation iii. Plural or tense endings iv. Arranging a story in chronological order v. Completing a story or vi. An outline for students to complete. Composing documents and presentations: Students can be taught to compose documents and make presentations. They can use texts and graphics in their presentations. They should know to convert data into appropriate graphics presentations.They should be able to produce simple web pages with text and graphics. Information and communication: In an information society, Students can get information quickl y from appropriate sources and they can exchage an information and collaborate speedily with others throughout the world. With the increasing use of the Internet, it is necessary that students have a clear but critical understanding of the possibilities of the World Wide Web. Students should know the various sources of information available to them and how to access these.There is considerable amount of information on the internet about writers and books; databases, reviews, opinions, and so on. This ready access will change the nature of language teaching because this information is so easy to access. Speech Recoginition And Synthesis: Students should be given the right software, so that they can compare their own pronunciations with those of a synthesized model, both orally and visually. Language laboratories are very useful in learning a foreign language. Multimedia and languages: Students can create their own multimedia software, to help in their learning of a foreign language.T hus Students can the language in a playful way. E-learning: E-learning is defined as an interactive learning in which the learning content is available online and provides automatic feedback to the students learning activities. Online communication with real people may or may not be included, but the focus of e-learning is usually more on the learning content than on communication between learners and tutors. E-learning could be viewed as an Online descendant of computer– based training(CBT) and computer– aided instruction (CAI). Goals and benefits of e-learning: . Improved performance: Higher education in Online learning is generally better than in face-to-face courses. 2. Increased access: Students can share their knowledge across borders, allowing students to across physical, political and economic boundaries. 3. Convenience and flexibility to learners: Learners are not bound to a specific day or time to physically attend classes. They can also pause learning sessio ns at their convenience. The high technology is not necessary for all Online courses. Basic internet access, audio and video capabilities are common requriments.Depending on the technology used, Students can begin their courses while at work and finish them at home on a different computer. 4. To develop the literacy skills and competencies needed in this present century: E-learning enables learners to develop the literacy skills knowledged- based workers by embedding the use of ICT’s within the curriculum. Chatting: Chatting is another great tool for Online Teaching, especially for a small virtual conference with one or a few students for a seminar. The audio and video components of some of the chat programs offer even more advantages.Students can use one of the free chat programs such as Yahoo messenger or MSN but they are often part of an Educational Delivery Application. Skype or Voip Service: The Online telephone services are great for teaching online language classes. A lot of online teachers use services like Skype but students often use their mobile phone so they can take a call anywhere. Online Teaching: Online teaching refers to the process of tutoring within an online virtual environment or networked environment where teachers and learners are separated by time and space.There are many terms for online education. Some of them are: 1. virtual education. 2. Internet- based education. 3. Web- based education. 4. Computer- mediated communication (CMC) Tutor is an academic, lecturer or professor who has responsibility for teaching in a degree or diploma programme in a university or vocational teaching and learning setting. In this instance the teacher requires excellent online communication skills to guide students who may study totally online without face- to- face contact with the tutor.It also focuses on achieving goals of independent learning, learner autonomy, self- reflection, knowledge construction, group based learning and discussion. It in volves five stages. They are, 1. Access and motivation 2. Online socialization 3. Information exchange 4. Knowledge construction 5. Development. Web –Based Learning: Web –Based Learning is associated with learning materials delivered in a Web browser, including the materials packaged on CD- ROM. Online learning is associated with content readily accessible on a computer.The content may be on the Web or the internet, or simply installed on a CD- ROM or the computer hard disk. Web –Based Learning entails content in a Web browser and actual learning materials delivered in a Web format. In this, Web –Based Learning is analogous to textbooks, where the content determines whether a book is a novel, a report, or a textbook. Simply offering computer -based training (CBT) for download from a Website is not Web –Based Learning since there is no learning content in Web format. Web browsing the learning content is the key feature of Web –Based Learning. Web –Based Learning content is typically retrieved from a Website. For instance, some Web –Based Learning offerings operate from CD- ROM and many are offered on dual format: Website and CD- ROM. The CD- ROM solution is typically associated with situations where network access may not be available or practical, like in schools lacking internet access or in the midst of a military conflict. Benefits of Web –Based Learning: 1. Access is available anytime, anywhere, around the globe: Students access information whether they are working from home or from office. . Per-Student equipment costs are affordable: Almost any computer today equipped with a modem and free browser software can access the internet or a private intranet. The cost of set up is relatively low. 3. Student tracking is made easy: WBT enables the data to be automatically tracked on the server- computer. Thus students can easily implement the powerful Student tracking systems. 4. Content is easily upda ted: WBT is a simple matter of copying the updated files from a local developers computer onto the server- computer.The real disadvantage of WBT, is the lack of human contact, which greatly impacts learning. WBT is better than the CD- ROM learning in this regard. Students can use their Web connection to e-mail other students,post comments on message boards, or use chat rooms and videoconference links to communicate live. With higher speed connections and improved conferencing software, one day Students around the world will be able to communicate in real time with each other through full- screen video. Using Web- based training, like all other delivery media, has advantages and disadvantages.One of the greatest challenges in ICT use in education is balancing educational goals with economic realities. ICTs in education programs require large capital investments and developing countries need to be prudent in making decisions about what models if ICT use will be introduced and to be co nscious of maintaining economies of scale. CONCLUSION: Thus ICTs are a powerful and useful teaching tool in the hands of a resourceful teacher. ICTs help a learner in learning any aspect of language such as vocabulary, grammar, punctuation, composition, etc. It motivates learner to learn foreign language and literature.

Friday, August 30, 2019

Environmental Psychology Essay

Environmental psychology is likely to be a new field for you, although many of the concepts are probably familiar. Provide your own definition of the discipline. Discuss an important milestone or influence in the development of environmental psychology and provide reasoning as to why you chose this one. The definition of environmental psychology to Sharp is the focus or study of how environments influence and affect one’s life and actions. Thoughts behind this may be why a cold restaurant makes people eat faster and why retail shops play certain music. Some people drink more when they are out with friends at a bar or restaurant but drinks less at home. The point behind environmental psychology is to examine why people react in these ways. Environmental psychologists make small improvements in working areas to encourage more productivity from the employees, such as a more â€Å"homey† feel to a cubicle or better music choice for background noise. â€Å"Architectural psychology† is, in Sharp’s opinion, an important influence in environmental psychology. Architectural psychology gave importance to the physical environment of one’s area (Steg, 2013). This period led to the advancement of relief of the physical stressors in environments. It focused on how buildings could be better built and designed, inside and out. The design of rooms and buildings can drastically affect how people function in a given area, whether at work or at home. Many architects develop buildings that reflect the sun to reduce interior temperatures. They also focus on aesthetics of rooms and create rooms where crowding is lessened from a simple design change; for example, elevated ceilings and bigger windows open a room up to make it seem much larger (â€Å"Becoming an Environmental Psychologist,† 2012).

Thursday, August 29, 2019

Character of Touchstone in Shakespeares As You Like It Shakespeare As You Like It Essays

The Character of   Touchstone in As You Like It    As You Like It features, like so many of Shakespeare's plays, a professional clown, Touchstone, and it's worth paying some attention to his role for what it contributes towards establishing and maintaining the upbeat comic spirit of the play. For the jester is the constant commentator on what is going on. His humour, pointed or otherwise, thus inevitably contributes to the audience's awareness of what is happening, and the way in which other characters treat him is often a key indicator of their sensibilities. Touchstone is one of the gentlest and happiest clowns in all of Shakespeare. He comments on the action, makes jokes at other people's expense, and offers ironic insights about their situation. But throughout As You Like It, such traditional roles of the fool are offered and taken with a generosity of spirit so that his remarks never shake the firm comic energies of the play. When he ridicules Orlando's verses, Rosalind laughs along with him. When he points out to Corin (in 3.2) that the shepherd must be damned for never having lived at court, Corin takes it as good natured jesting (which it is). When Touchstone takes Audrey away from her rural swain, William, there are apparently no hard feelings (although much here depends on the staging). In this play, the professional jester participates in and contributes to a style of social interaction which is unqualified by any more sober and serious reflections. This makes Touchstone very different from the bitter fool of King Le ar or from the most complex fool of all, the sad Feste of Twelfth Night , both of whom offer comments that cast either a shrewd, melancholy, or bitter irony on the proceedings.    Touchstone himself becomes the target of much humour by his immediate attraction to Audrey, the "foul" country lass. There is something richly comic here, seeing the staunch apologist for the sophisticated life of the court fall so quickly to his animal lust. But the satire here is very good humoured. Touchstone himself acknowledges the frailty of his vows and does not attempt to deceive anyone about his intentions.

Wednesday, August 28, 2019

Change Experience Essay Example | Topics and Well Written Essays - 750 words

Change Experience - Essay Example People are always ready to resist change as an effort to retain their well-known methods of operations. Resistance to change was the main challenge of the new information system in the pharmaceutical marketing. People offered both intentional and unintentional resistance to the new operating system in their operations. Intentional resistance involved avoiding using the system intentionally. This meant that people adopted the traditional method to obtain information about a certain product. In such cases, people were fully aware of the benefits of using the new system but they opted to bypass it. In the unintentional resistance, people developed a negative attitude toward the new system. The negative attitude was developed from consideration of the cost and the efficiency of the new system. Although the conventional method of prescription is efficient and fast it lacks accuracy. The new system, on the other hand, enhances accuracy but it is time-consuming and hence inefficient (Rokeac h, 1973). Learning new ideas is always a challenge to many people and, this had an effect on the new system. Although the system is user-friendly, most people working with the system were incompetent and, this contributed to their resistance. Having been trained using the traditional operation system meant that the new system was a challenge to both my career and industrial operation. Throughout our training, we had been taught how to have as much information as possible concerning a certain pharmaceutical product.... Learning new ideas is always a challenge to many people and, this had an effect with the new system. Although the system is user friendly, most people working with the system were incompetent and, this contributed to their resistance. Having been trained using the traditional operation system meant that the new system was a challenge to both my career and industrial operation. Throughout our training, we had been taught how to have as much information as possible concerning a certain pharmaceutical product (Borkowski, 2005). This meant that we had used all our resources, time learning, and memorizing information about pharmaceutical product. When I first encountered the new information system, I felt betrayed. This is because I considered my education system as a waste of time and resources. I considered the new system as nullification of our education and experience in the pharmaceutical industry. I also felt betrayed since any ordinary person could use the new information system to perform a similar task as that performed by a trained pharmacist. Revolutions resulting from adopting technology in various firms and industry are inevitable. This indicates that learning or adopting new technology is the best method of enhancing sustainability in the modern business world (Funigiello, 2005). This awareness challenged me to learn how to use the new information system. Despite the challenges and feelings of betrayal, I had to learn how to use the new information system in order to save my profession. Learning how to use the system involved substituting my ordinary knowledge about prescription with the working of the new system. The second action involved

Tuesday, August 27, 2019

Organizational Communication about internship Essay

Organizational Communication about internship - Essay Example The modern economy is moving from manufacturing to service orientation. In essence, service production is crucial to human life because it relates directly to human social activities (Downs & Adrian, 2012). Therefore, there are a lot of personal contacts with people. This is seen mostly in hospitality industries like hotels and restaurants. In such places, where business success is dependent on customer satisfaction, effective communication should be enhanced. A good communication strategy enhances customer satisfaction and attainment of organizational goals. Furthermore, because too much engagement with customers, communication helps to clear up misunderstanding and promote straightforward business deals free from inaccurate information, sarcasm, and personal attacks. Usually, customers are ‘right’ and they should be treated with utmost good faith to feel appreciated. This can be achieved by effective communication. According to Miller, (2014), there is no employee who wants to be a faceless cog. Irrespective of how small or big the organization is, workers who are not appreciated and accommodated will drain the moral of other workers leading to low productivity and high turnover. Before the voiceless employees drain others, the company can conduct regular employee surveys to ascertain issues affecting them. This is the most recommended method of getting their input clearly examined. Employee survey is paramount because the organization can identify the loopholes and take corrective measures. Surveys bring on board all the parties to understand what each one is expected to. As a result, productivity levels will be maintained. Written communication is formally accepted and removes doubts. Once words have been put on paper, it can easily be authenticated as opposed to written. Also, it cannot be easily altered and

Monday, August 26, 2019

Unethical Business Research Practice Essay Example | Topics and Well Written Essays - 750 words

Unethical Business Research Practice - Essay Example Unethical Business Research Practice The application of moral and ethical principles sin business is vital for organizational success. Background to the Trovan Case In 1996, Nigeria encountered an outbreak of Cerebral Spinal meningitis, the worst public health crisis that the country has ever faced (Edwards par 1). During the crisis, 1500 people succumbed to the disease. A number of non-governmental organizations including Medecins Sans Frontieres (MSF) reached out to the people in need faced (Gupta par 1). The organization treated well over 11500 infected individuals. A few weeks following the outbreak, Pfizer, the world’s largest pharmaceutical company, sent its employees to conduct clinical trials with its newly developed brand of antibiotics Trovafloxacin (Trovan ®). Pfizer’s intention seemingly was upright. It sought to provide Nigeria with a life saving, cheap, innovative and less painful antibiotic to counter the dreadful disease. The company stated that the medicine could effectively treat mening ococcal meningitis in adults and children. The company engaged a sample of the affected population in a study, featuring about 200 children (Gupta par 2). During the study 50% of the children sampled were treated with Trovafloxacin while the rest were treated with Ceftriaxon, the ‘best practice medication’. The study saw the death of 11 children, members of the study group. Several others suffered physical and mental disorders in the course of or after receiving treatment. What Unethical Research Behavior was involved? Pfizer in seeking to find a solution to the problem facing Nigeria, failed to observe crucial research requirements. For one, the organization did not pay attention to the issue of informed consent. The company involved a sample of children in the study without having their parents or guardians consent to their research activities. This for a fact goes against ethical standards when carrying out studies that involve children or people who are mentally ret arded. Who Were the Injured Parties? In the Trovan case, the injured persons were the children who were subjected to the clinical trials without parental (and guardian) consent. All the children who were included in the study, in this respect suffered injury although those who received the â€Å"best practice† medicine may not have suffered physically or mentally. Effects of the Unethical Behavior on the Organization, the Individual, and Society As previously noted, the Pfizer study resulted in the death of 11 children. Many other children suffered physical and mental disorders following the study. Parents and relatives to the children suffered great loss having lost their loved ones. Others possibly incurred more medical costs and suffered psychologically from the results of the study. Pfizer as a company on the other hand has suffered loss in respect of the litigation. The Nigerian government launched a suit against Pfizer claiming a total of seven billion US dollars (Edwar ds par 1). This amount is demanded in compensation for the victims and their relatives. The company is bound to lose a lot of cash after the case, pending in court to-date, is concluded. Yet again, the company’s reputation was negatively affected with many customers losing favour with the company. In fact, the drug has been banned in Europe and is restrictively used in North America. How Could the Unethical Behavior be Avoided or Resolved? The damage caused to the children and their relatives related mainly to lack of informed conse

Sunday, August 25, 2019

Annotation of an article Essay Example | Topics and Well Written Essays - 1000 words

Annotation of an article - Essay Example has the moral imperative to stop genocide through different methods that would not have necessarily meant sending thousands of American troops to wage war with Serbian president Slobodan Milosevic. Power not only describes the Bosnian genocide, she also strongly condemns Milosevic’s deceptive ways of hiding genocide and America’s and Europe’s silence to it. Power narrates the history of conflict in Yugoslavia that affected Bosnia’s struggle for independence, which she compares with the Holocaust and other ethnic cleansing events in the world. Before 1991, Yugoslavia had six states, but after Serbian president Slobodan Milosevic stressed his nationalist stance, its several states seceded from it. Slovenia was the first, followed by Croatia. Both successfully declared their independence, but Bosnia did not. The seven members of the Bosnian presidency asked advice from Europe and the United States regarding how they could declare independence without much blo odshed. Western diplomats suggested giving human rights protection to their minorities and launching a free and fair referendum. The two Serbian members of the presidency resisted the referendum and supported the militarization of Bosnia. Power stresses that the Serbs had military power and backing, while the Muslims and Croats had none. As a result, they became targets of ethnic cleansing. Power describes the three forms of ethnic cleansing in Bosnia: economic, social, and physical. The economic part meant denying employment to minorities, while social sanctions, such as curfews and limited possessions were applied to them too. In addition, the most horrible forms of ethnic cleansing were murdering these people by shooting and bombing their houses, and forcing fathers to kill their sons and rape their daughters, while Serb soldiers humiliated and raped many young women. Power notes that during this time, the United States did not respond in military terms despite widespread media c overage on the atrocious acts done in Bosnia. She proposes several actions with different levels of military activities, which could have prevented the ethnic cleansing in Bosnia that resulted to 200,000 people killed and two million displaced during Bush’s administration. Power notes that the U.S. is significantly updated of the happenings in Bosnia before and during the ethnic cleansing. The U.S. intelligence system knew beforehand that based on what was happening in Bosnia from the 1980s to the 1990s, the situation would eventually become â€Å"bloody as hell† (Power 253). But since Europe stepped up and promised to manage the consequences of the breakup of Yugoslavia, Power notes that it seemed that the U.S. had been too happy to take a step back in influencing international foreign policymaking for Bosnia. In addition, Power describes in detail how much the U.S. government knew about the happenings in Bosnia. She mentions Jon Western, an analyst in the State Depar tment’s Bureau of Intelligence and Research. Western processed refugees’ testimonies, including one where Serbian soldiers raped a 9-year-old Muslim girl and left her to die in her blood, while her parents watched behind a fence (Power 265). Other refugees supported this event with their own accounts. In addition, Power shows that the ethnic cleaning strategies of the Serbs were similar to the Nazis and other oppressive regimes. For

Managerial Economics Resit Assignment Essay Example | Topics and Well Written Essays - 1250 words

Managerial Economics Resit Assignment - Essay Example However, in a free market economy, price is highly influenced by the market forces of demand and supply and the utility or the value customers are expecting from a commodity is also influenced by these market forces. This paper addresses factors that determine the price of computers in a free market and explain why computer price has continued to fall even while the demand constantly increased. Price determinants of computer in free market Free market is a market system with few government restrictions on how a product or service can be produced and marketed or on how a factor of production can be employed (Kates, 2011). Government in all other market systems do intervene in matters regarding how a good or service can be produced and marketed and how factors of production such as land, labor, capital and organization can be employed more than in the case of free market. As there are relatively few government restrictions in countries like United States and Canada, their economies are said to be closer to free-market economy. In a free market economy, price is determined by the market forces of demand and supply. Consumers are willing to pay for a goods or service only if they are worth the price. Similarly, suppliers are ready to produce and market only if consumers are ready to pay for them. Market equilibrium occurs when market demand and supply are equal and this is how the price of a commodity is determined. Thus, value or utility of the commodity and willingness to pay are significant factors that determine the demand and supply forces in the market. In a free market mechanism, price is never affected by outside forces such as government restrictions. The resources are allocated by the spending decisions of millions of consumers and producers. As governments place no or relatively very less restrictions on what can be bought and sold, owners of factors of production and producers of goods and services have fuller right to buy and sell whatever they own thr ough the market system. When it comes to computers in a free-market, the price is determined according to the demand and supply forces. As depicted in the table and graph below, price of computers in a free market is determined in the equilibrium point where the demand for computers and its supply intersect. When price of the computers areas lower as 10,000 or 15,000, the demand may increase to 60 and 50 respectively and the supply will reduce to 20 and 30 respectively. As the table shows, there is only one price of shifts ($ 20,000) where the market is in equilibrium. Quantity demanded is equal to quantity supplied at 40, 000 computers. At all other states, the market price is in disequilibrium wherein supply of computers and demand for computers are in a state of imbalance. Disequilibrium occurs either when the demand exceeds supply or the supply exceeds the demand for computers. Price per computer $ Demand (000 computers) Supply (000 computers) Market position Effects on price 10 ,000 60 20 Shortage Rise 15,000 50 30 Shortage Rise 20,000 40 40 Equilibrium Stable 25,000 30 50 Surplus Fall 30,000 20 60 Surplus Fall 35,000 10 70 Surplus Fall As far as computers in free-market mechanism is considered, government will not intervene in resource allocation. In other economic systems, governments may choose to interfere in the price mechanism mainly because they want to control,

Saturday, August 24, 2019

Lack of Control Essay Example | Topics and Well Written Essays - 500 words

Lack of Control - Essay Example Faulkner, as usual, plays with his narrative style to reveal the story of a woman representing the victimized generation in South America after the civil war. This paper looks at how lack of control on the part of these characters led to their tragedy, and also tries to see how they could have avoided their misfortunes. â€Å"The Story of an Hour† is full of irony. This one hour story is capable of revealing events stretching to many years. Mrs. Mallard is a heart patient. Richard, her husband’s friend, brings the news of Mr. Mallard’s death, but he and Josephine, her sister, hesitate to reveal the tragic news, thinking that Louise’s weak heart may not be capable of receiving such shocking news. When it is finally revealed, Mrs. Mallard shuts herself in a room and she communicates herself only with nature outside. It is from this correspondence with nature that the readers have to surmise what happened in her married life. Mrs. Mallard at last feels â€Å"free, free, free†, but Brently, her husband, returns and at the sight of him she dies. Louise is a victim of the male dominated society. There was nothing which she could control in her life to achieve happiness. â€Å"THE thousand injuries of Fortunato I had borne as I best could, but when he ventured upon insult, I vowed revenge†, says the narrator (Poe). How the revenge is carried out is the actual story. Poe does not reveal the injuries. The sense of urgency to be avenged is all that he indicates at the beginning of the story. The drunken Fortunato is led through a series of chambers beneath Montresor’s palazzo. â€Å"Its walls had been lined with human remains, piled to the vault overhead, in the fashion of the great catacombs of Paris† (Poe). He is then tied to a wall and a new wall is plastered on him, thus burying him alive. Fortunao could have controlled himself, but no man can anticipate such cruel revenge. The chronology of the events given in the story, â€Å"A

Friday, August 23, 2019

Tourism policy assignment Essay Example | Topics and Well Written Essays - 1000 words

Tourism policy assignment - Essay Example The first step is to understand the socio-economic framework (or development philosophy) within which the industry operates. To this end, what is the underlying philosophy that governs the development of tourism in your policy area Why is it necessary to have this information when devising policy (Please provide the diagram and the explanation.) The west London tourism policy is developed keeping in view of the developing the overall standards of the society. The global slump in the tourism industry due to a series of issues like the 9/11,the Sars and mad cow diseases has created new challenges and decreased the tourist inflow both domestic and international. The increase in competition between nations has poised new challenges for tourism development in UK. The national authorities have had a daunting task of locating the regional vide inequalities in the services and infrastructure. The centre immediate challenge is to extract various local concerns and develop or encourage a regional policy for individual policy development. The West London tourism development being one of the major aspect of tourism development has created an interest. The key developments like the population growth, the decrease in the manufacturing jobs, the increase in the demand for the services and business functional job have create new challenges. The growing population are in need of infrastructure which is an essential component of the tourism development. The more and more shopping facilities and other amenities create an ideal ambience for a distinct life style. The decentralization of the governance and providing more representation will open up new opportunities. The authorities had highlighted some key factors that could be most influential in making the West London as a renowned tourist organisation. The west London tourism organisation having important tourism and sports facilities had to capitalize on the events like Olympics lined up in the future. The U K tourism department in line with global demands has evolved a strategic policy to chart out various tourism enhancing initiatives for various affiliated tourism governing bodies . The key factors are the enhancing the economy in the west London region Creating a congenial atmosphere in West London Enhancing the living standards of the people and encouraging the social equality among the residents. The West London tourism policies support the national vision of enhancing the value of the tourism in London and in UK and create a prosperous society with overall socio-economic

Thursday, August 22, 2019

College Essay Essay Example for Free

College Essay Essay Do we send students to college to grow personally and intellectually or strictly to develop work related skills? In your opinion what should be the purpose of a college education and what do you hope to gain from your personal experience? College is a big step for anyone, especially teenagers, who is still growing up. Unlike in high school where the main focus is the curriculum, college also focuses on developing personality. College is not about papers and tests; it is about growing personally and intellectually while developing work related skills to help in life. A college education involves more than books and tests. It should be an experience a student should never forget. At Southwestern University, the school motto is â€Å"Be Southwestern. † To â€Å"Be Southwestern† students have to be determined and focused. To â€Å"Be Southwestern† students have to be involved. During my visit to Southwestern University, I noticed that for such a small school there are so many opportunities available to learn in variety of environments and participate in campus life. At Southwestern University the campus life consists of music, plays, Greek life, athletic events, religious interests, and preparation for the study abroad program. I have never been out of this country, and one thing I like about Southwestern is the study abroad program. Personally, I have always wanted to go to Italy. Not just because I am in love with Italian food but because it’s so different from America. I want to go to a college that allows me to see the world and experience new things. A college education should help you meet your desire to explore and interact with the world around you. Another thing I like about Southwestern University is how much help is available for students from professors. I want to go to a college that has small class sizes and cares about me as an individual. Every Southwestern University student I’ve talked to has said the professors will know who you are, will always be available for assistance, and will always help you succeed. At Southwestern University, a student is not just a number. The professors there are dedicated to a student’s personal success. Instead of going to a tutor, a student can schedule a simple meeting with the professor to discuss theclass. A little help can go a long way. As a student at Southwestern University, I hope to continue to strengthen my sense of pride and leadership. I have played the game of softball my entire life and hope to continue to play competitively in college. In my college softball experience, I hope to gain a greater inspiration to push myself harder than ever before both, academically and athletically. I hope one day when I look back on my college career I can say that Southwestern made me the student-athlete I always wanted to be. Through my college experiences, I will see the world in a new perspective, developing new intellectual light in a variety of subjects, and engaging in challenging curriculum and discussions. I want to find out who I am and what kind of person I will become, and I strongly believe Southwestern University will help me do that. A college education should additionally develop an individual’s appreciation for history. I go to a high school that is starting to make its history; however, I want to go to a university that has its history already established. As the oldest school in Texas, Southwestern University has many traditions. I want to be able to engage in these traditions and perhaps help make some new ones while I’m there. I don’t just want to be a part of history I want to make history. A college experience should be one of the best times in a person’s life. The professors, the activities, and the history of the school should help one develop personally and intellectually as a student. I know that my time spent at Southwestern University will make me stronger, confident, and a more independent thinking individual who is ready to face not only challenge of working environment but also whatever life throws at me.

Wednesday, August 21, 2019

Cadbury The Worlds Second Largest Confectionery Company Marketing Essay

Cadbury The Worlds Second Largest Confectionery Company Marketing Essay Cadbury, which is the worlds second largest confectionery company, the second largest chewing gum company, the third largest soft drinks company, is also the only company that has a chocolate, candy and gum products, is a leading a large, growing, brand-led industry. It has a great market shares and has many honest consumers, but it has also a numerous of competitors such as Altria Group, Nestle, Hershey, Ferrero, Unilever, and so on. Cadbury Company produces markets and distributes confectionery (chocolate, sugar, sweets, chewing gum, etc.) and beverage products. To the competitors, Philippe Morris that is the worlds largest packaged food companies. Nestle is the worlds largest food manufacturer, and Nestle is famous for producing instant coffee and chocolate bars. Currently has for the local market and culture-rich products, such as Chocolate and candy, bottled water, beverages and dried milk. Hershey is the largest chocolate and candy manufacturer in the North America. Ferrero Gro up is the worlds fourth largest chocolate manufacturer. Unilever Group is the worlds second-largest consumer products maker. Unilever operates the following two major product areas: food and household and personal care products. So, besides Cadbury, Philippe Morris, Nestle, Hershey, Ferrero also produce candy and chocolate and some companies scale is larger than Cadbury. That it is a great threaten to Cadbury and they are the direct competitors to Cadbury as well. And all global candy and chocolate enterprise play a great role in the market battle in contend for markets. Competing features and competitive advantages Enterprises participating in market competition is founded by virtue of capital and its competitive characteristics of the enterprise (Piccolo, 2008). Companies must create a difference between competitors in order to survive in an invincible position in the market of fierce competition (Regan, 2008). However, any one of the characteristics or conditions is not forever. So, we must continue to develop innovative competitive features. In todays society, competition has following major characteristics: First, the expansion of the scope of competition, mainly including: 1) the diversification of the main competition. With the economic globalization, it will further promote the social division of labor, leading to the diversification pattern of competition. 2) The globalization of local competition. Economic integration and trade liberalization has reduced the country or regional limits of globalization towards the direction of promoting competition. 3) Competition content diversity. Modern competition not only stay in the competition for the market and customers, and further extended to technology, information, personnel and even strategic partners such as multi-level competition. Second, changes in competition mode, mainly: 1) the aim of competing has changed from the market share to compete for customer loyalty. With increased competition intensity, market share is difficult to sustain customer loyalty as competition goals; 2) the focus features of competition shifts from competition to process competition, part of the development of competition into the system from the competition; 3) the way of competing changes from competitively price non-price competition. The traditional way of price competition is difficult to adapt to these changes. Information technology reduces customer search and transaction costs, reduced services, economic globalization, national differences in the prices of the effectiveness of price competition; 4) the relationship is becoming cooperating and fights against each other. Only by establishing strategic alliances with competitors to form both the interaction between competition and cooperation, pursue win-win competitive effects, can only better meet customer needs, effective response to the competitive environment, competitive objectives of enterprises. Third the innovation of competition means. 1) Conversion from visible to invisible. With the technology and facilities improving, the competitiveness of enterprises shifts to the use of modern information technology, integration, functional reorganization, driving to improve efficiency of operation with information technology. 2) Competition shifted from a single competition to compound competition. The international logistics market, competition, the unique way of competition means is difficult both to obtain and maintain competitive advantage and meet customer demands for diversity in complex, showing a variety of sales promotion and use, services, price and promotion mix of the compound variety of competition means competition situation;3) Reliance from on the internal strength to both the internal strengths and external resources. But in the face all kinds of trade barriers and market access restrictions, companies simply is difficult to compete effectively with virtue of its own resources, only an integrated use of economic, psychological, political and public relations among other factors, with the government, associations, the media and the public, etc. the formation of internal strengths and external forces work together to beat the market and fierce competition to win. Under the new era of competitive characteristics, Cadbury also has its own competitive features that is powerful combination, and along with Kraft to create a market. Kraft and Cadbury combining has become the worlds largest confectionery company. Through the merger, it reflects the complementary advantages both of them. First, Cadbury could help Kraft make up for disadvantaged in chocolate and chewing gum products; Second, in some Kraft, there has not yet reached the emerging markets, Cadbury has established a relatively strong distribution system. Kraft launched Cadbury now choosing the timing of the acquisition can also be said about right. From the perspective of the development to Cadbury, its current operating conditions very good, but limited by company size, development bottlenecks encountered. So by merging, Cadbury will have a brighter future. A new kind of product and its target market After uniting with KFT, a new kind of product will be exploited, this is walnut candy. First, the main raw material of walnut is nut, which is a nut fruit. It has many effects. For example, Walnut nutritious are rich in protein, fat, minerals and vitamins, fat containing linoleum acid and more nutritional value, as well as vitamins B and E, which could prevent cell aging, enhance memory and release aging. Walnuts also contain special vitamin ingredients, not only did not increase cholesterol, but also reduce the intestinal absorption of cholesterol for atherosclerosis, hypertension and coronary heart disease human consumption. Walnuts contain linolenic acid and calcium, phosphorus, iron, the bodys skin beauty ideal agent, regular consumption of a profit the skin, hair Ukraine, and have prematurely white hair, and loss prevention functions. Walnuts also contain many trace elements needed by the body, which are important proprietary accessories. When you feel tired, chew more walnut, w ith ease fatigue and stress. So, if through a special process, nuts can be made the walnut sugar, that it not only can play the role of health care products, but also a broad market. This is the walnut candy birth. Because walnut candy is a new product to a lot of people, in order to better promote their products, to find greater and more extensive market, determine the target market is particularly important. Target market is the fundamental starting point of regional marketing. Analysis and grasp the regional marketing system, subsystem from its target market began to take marketing or target marketing positioning of thinking. Determining the target market must be looking for both demand in the market and consistent with its resources and advantages of the target market segments. Customers need is to be able to respond to customer requirements, and meet the customers desires and needs, and can see farther than the customers, to find and meet with customers and the request, so the key is to meet the needs of the customer better than competitors; integrated marketing is that the company will have to serve customers in all sectors interests, all sectors must be coordinated departure from the Cus tomer Perspective; earnings capability refers to enterprises depend on more than competitors to better meet customer need to make a profit. The first principle of selecting target market is that the market should demand, if there is no real market demand or potential demand, it can not be selected as the target market. Not for the company to decide what conditions should it do, but according to the social needs of the market to decide what to do. Second important principle of selecting the target market is that: to use their own existing resources, avoid weaknesses, looking for their strengths target market. Many enterprises focuses only on market demand, regardless of their condition diversification, it is very dangerous. Third principle of selecting target market is to pay attention to find the edge of target markets. In general, each company has its own possession of the technology, resources and operating conditions and it play a different role in marketing system. So the enterprise should treat market opportunity as a key factor in the marketing selection. But to the external enterprise, it is difficult to find such chances. Even as fierce competition among peers, so that market opportunities in certain sectors lost or diminished opportunities for efficiency, we can not blindly go outside the industry to find the target market. Therefore, the boundary between the industry and trade office, there will be a vacuum, usually called the edge of market opportunities. Edge of market opportunities on the one hand some companies can still play advantage, on the other hand, because it is covert, difficult to be found in most businesses, easy access to opportunities for efficiency. If companies need to look outside the target market in the industry, major efforts should be made to find market opportunities, and select edge of the target market. The fourth principle is to select the ideal target market, but also consider the different degree of difficulty into retirement. According to industry profit point of view, the most attractive target market should be high barriers to entry low barriers to exit. The fifth principle is to be good at identifying potential target markets and future target markets. Opportunities in the market some demand is evident, while another is hidden behind the existing market demand for some kind of demand, which we call the potential market opportunities, corresponding to, then there is a potential target market. Review of Prices Price objective Price target is the enterprise business goals. Through the pricing system, the enterprise is to make a proper price level to achieve its price objective(Steinberg, 2005). Because companies set their own price before the first target audience, the target group of their income determines their acceptable price. Then companies need to capture the market first, or first create profits as much as possible. If it is to capture the market, it should take penetration pricing, if the first to create profits as much as possible, we should use skimming pricing. It is why should have a price objective. While prices should also consider cost of production, circulation costs, profits and taxes. Walnut candy is one of the main components of walnut, and walnuts are distributed all over the world. Therefore, the production of raw materials is very convenient, relatively low freight costs and raw materials are more abundant. So a medium and reasonable price level should be positioned in Walnut candy. Price competition The so-called price competition points to that an enterprise considers the cost of enterprises and products based on market and enterprises has established a competitive price relative to competitors, thus price advantage attracts consumers, realizing the purpose of profit(Orzen, 2008; Kondo, 2004). It should say that, in the current market, price is still an important factor to affect the consumers to make in consumer choice, so the use of price competition means businesses to seize the market price reduction approach is still very effective. Price competition is an inherent phenomenon of market economy which is dominated by the law of market economy, and only follows the law of competition in commodity prices and other economic laws, economic activities, to achieve greater economic efficiency. Competition makes the consumer sensitive to very price; price competition has a strong effect. At the same time, price competitions can often significantly lowering prices and expanding market in growth companies. Therefore, the outbreak of a price war is to re-divide the market resources to expand production scale and the weak competitiveness of small businesses out. This realization of the effective allocation of resources, market price competition has certain inevitability. Walnut candy is a fresh product for most people, because of its abundant and wide variety of sources of raw materials, so it has a big price advantage. Meanwhile, Cadbury and Kraft as a joint, for the walnut candy sales offers a wide range of channels. Therefore, walnut candy as a new product is very competitive and has a broad space for development. Pricing strategies Pricing strategy is that through the assessment of the demand and cost analysis the business chooses one strategy to attract customers and achieve marketing mix of pricing strategies (Grà ¶ÃƒÅ¸ler, 2008; Farmer, 2002). The low elasticity of demand (elasticity coefficient is less than 1, demand inelastic) of goods, should be taken to high pricing strategy. Sales influenced by the prices of its small, prices low after the sales drop, while the total income increase. Elasticity of demand for high (greater than 1, demand elasticity) of the commodity, low-cost pricing strategy should be adopted. Because prices will rapidly decline sales, resulting in sales revenue. Demand elasticity for a single (equal to 1) of the commodity, the price change will not lead to sales revenue, and should refer to other standard pricing. To Walnut candy should have a low-cost pricing strategy. For the walnut candy sales process, you can use Customer Value Innovation Strategy, which is a corporate strategic thinking. Such strategic thinking is orientated by the clients as a strategic orientation, it is based on the satisfying value to improve customers satisfaction and retain customers as loyal to the changing market environment, achieving sustainable development of enterprises. Meanwhile, to the enterprise, it could improve its core competitive capability to go ahead of the competitors under the Customer Value Innovation Strategy. The dynamic development of core capabilities associates to the changes customer value. If the enhancement of core capabilities can not meet the changed needs of customers, then upgraded the core competencies and is not to generate new competitive advantages. At this point, the development of core competencies should be modified of track and direction. Only when the upgraded the core competence could give customers greater satisfaction, the upgrad e can be as effective to enhance this. Thus, enhancement of core competence direction and goals should be founded under Customer Value Innovation Strategy. Key factors influence the price decisions and strategies The fundamental factors affecting the price are socially necessary labor time value. Value determines the price. In the commodity economy, commodity prices mainly determined by market supply and demand affect prices, but can not decide the price. Price decision, the main factors affecting the price: 1) raw materials, if raw material prices have gone up, prices go up. 2) Supply and demand, short supply of natural prices, sluggish sales will be lower prices; 3) consumer psychology; product design is reasonable, they are quite attractive to consumers, or it could be not. There are major environmental factors, such as the financial crisis, inflation and so on. Financial crisis and inflation will affect the purchasing power of consumers. In determining the price, it should be taken into account various factors.

Tuesday, August 20, 2019

Social Work Social Policy And Social Welfare Social Work Essay

Social Work Social Policy And Social Welfare Social Work Essay With reference to changes in Government policy and ideologies of welfare, debate the significance of the shift from Victorian Pauper to 21st century service user and its impact on social work practice and values. This assignment has used a historical timeline of Governmental changes to policies and laws as a background to debate the shift from Victorian Pauper to 21st century service user. The divide between the rich and poor has always been an issue that different governments have faced, dealing with it differently, for example Clement Attlees labour Government in 1945 introduced the welfare state to give every British citizen cover, regardless of income or lack of it. Those who lacked jobs and homes would be helped. The definition of a Pauper according to the Collins dictionary is someone who is relatively poor, in comparison to the general population or historically eligible for public charity. The definition of a service user is someone who at some point uses or receives health or social care services. (General Social Care Council) The term service user is criticised, as critics Adams et al (2009) believe it focuses on one element of the individual, implying dependency, without taking into account other aspects and argue that the term places the service user in a disempowered position in their relationship with a professional, with power residing with this professional. The National Network of Service Users: Shaping our lives however sees the term service user as positive, its an individual who uses the services, they confer power creating a stronger voice and having a greater ability to shape services. (Levin 2004) Modern British social policy has its foundation in the Poor Laws, dating from 1598 to 1948. The Poor Law (1601) provided a compulsory poor rate and helped set the poor to work. However as the Parish was the basic area of administration, and laws were enforced differently from parish to parish with no set standards of care causing inconsistencies between areas. The Poor Law amendment act (1834) modified the existing system. Poor Law Unions were introduced, parishes were grouped together, and those Unions would be the responsibility of a Board of Guardians. The Guardians were responsible for the administration of poor relief for their locality, rather than leaving the responsibility of administration in the hands of individual parishes and townships. Workhouses were introduced and encouraged, one workhouse in each union to give poor relief. This Act stated that no able bodied person was to receive any other help other than in the workhouse. The purpose of the workhouse was to let individuals enter and leave as they liked and they would receive free food and accommodation, how ever as time passed concern grew with regard to the seeming overuse of the workhouse. As a result the eligibility criteria for entry to the workhouse was then altered. Life in the workhouse was to be made as cruel as it was outside. The wretched existence offered, and the stigma attached to being an inmate, ensured that only the truly deprived used them. A jail style system of segregation for men and women meant that even families had to be separated, altogether different from 21st Century social work values which espouse a stronger commitment to keeping families together, with child protection services and child welfare agencies providing support to ensure family preservation. (Payne, 2005) It was in 1869 that The Charity Organisation Society (COS) was formed to unify the many smaller sources of relief and make provision more efficient and effective. The COS perceived that charitable assistance was needed and believed that their aim was to reach all families, but were unsure how the money had previously been spent. COS set out a scheme of financial help, introducing local committees, who then raised funds and distributed these to families in need. Similar to many charities today, there are still many families who dont ask for help because of religion, language, pride or because they are not aware that help may be available. (Family Action) The aim of COS was to persuade charities to converge their resources, which might then be distributed more systematically. However the individuals helped had to be deemed capable of becoming self supporting. Worthiness was considered before any charitable help was given. Those who werent considered worthy were left to destitution, the Society effectively deciding that as they deemed there to be no hope for their redemption, that to help them would be a waste of limited resources which would be better spent elsewhere with individuals or families who could subsequently lift themselves out of poverty and dependence. (Campling, 1996) The COS model was pioneering in taking into account the consequences if they helped every individual, as they thought this would lead to dependency and exaggeration in order to receive money. COS was also formed with the objective of achieving a decrease in the charitable expenditure as a result of greater efficiency and the economy of scale, and in this sense the COS reflected the wider ideology of the industrial revolution. Current Social Work objectives similarly seek to achieve value for money, with the Audit commission defining value for money as the best possible balance of economy, efficiency and effectiveness. Whilst the 21st century social worker endeavours to deal fairly with the needs of everyone, nevertheless, the distribution of needs is uneven and changes constantly. To ensure quality is consistent care plan reviews are monitored and service users may be involved in quality circles, engaging them in deciding whats best. Direct payment schemes are also offered to a minority group of service users to let them decide on and customise their own social care. The main problem Social Services face is the potential impact of the dynamic and variable economic and pol itical environment in which they must function. Whilst trying to provide individualised care packages they have to ensure that its effective in respect to cost. Also there is growing recognition that a number of minority groups may be excluded from accessing services such as Social Work services and, also those services which have previously not been provided in culturally appropriate ways. (Making ends meet, 2010) Appropriate steps will therefore need to be taken to enforce anti discriminatory practice and anti oppressive practice, when considering how to provide help in accessing services for minority groups. The COS quickly found that more than financial aid was needed to help paupers. Emotional and other practical help was also required, for example help with finding employment. COS volunteers were trained to offer such additional help and, therefore, the formal training offered by COS can be seen as the forerunner of modern social work training and qualifications. They adopted an approach which attempted to analyse the problem. Working with the individual and family to help them achieve a lasting solution so all could be kept in their familiar environments. This approach was very time consuming, and the approach the worker took to investigate the individual was very objectionable. This approach is the basis of the current Social Work casework approach which is now highly criticised. Holman (1993) suggests that the casework approach only masks social and political obligations in individuals lives, therefore helping to maintain their situation. There are now other approaches that focus on reducing inequality. Which investigate the social and political reasons as well as the individuals as to why they are in poverty. A new manifesto for Social Work now highlights the need to use a collection of approaches as the need to combat poverty and discrimination is greater than ever. Many who tried to use the COS principles found it difficult to disregard individuals who needed help. Other approaches were latterly introduced to help more individuals. The Settlement House Movement (1884) was one of these. Its principles focused on university volunteers working with the poor in their spare time, offering education. Its aim was to achieve mutual respect between the classes. This approach focused on empowering the poor, helping them to help themselves. Society also benefitted from this model. It focused on a more structured analysis of poverty and its impact on human behaviour by practising interventions at a community level. This is needed now to help small communities and the individuals within it. The nature of social work practice then changed and focused on individuals. A significant element was hearing clients voices and the incomparable knowledge of the professionals working with them to help whichever way they could. (Adams et al, 2009) Using these models the Government laid the basis of the future social services. The major concern being that all areas should be given the same services. These new services were provided away from The Poor Law to evade the association. Current Social Work still has its inconsistencies, however the White Paper Tackling Health Inequalities Programme of Action (Department of Health, 2003), focuses on a number of ways to equalise access to healthcare, for example working with people who face overlapping health problems for instance older people who have ill health and are in poverty. Social Workers are focussing on secondary prevention, as this type of prevention can impact more individuals. A major report produced regarding the welfare of individuals was the Beveridge Report (Department of Health, 1942). This report focused on how Britain could be rebuilt after the war. In 1945 labour was elected and promised to introduce a welfare state. The welfare state involved introducing new services. These included the National Health Services and Housing Acts. The welfare state was produced to encourage the provision of services for the public. (Laybourn, 1995) Glasby (2005) looked at previous reforms and how the future would be in adult social care. It evaluated all important reports to see how social work could be improved. One report that impacted policy and practice during the 1960s was the Seebohm report (1968). This report highlighted the problems of poverty and was tasked to review the organisation and responsibilities of the Local Authority Social Services in England as well as to consider what changes were desirable to secure an effective family service. (Seebohm, 1968, pg11.) Prior to this report Social Work was spread across various Local Authorities and different Government sections. This caused inadequacies in the quality of provision. Access was very difficult. For example, range and quality of provision of services were inconsistent also the Seebohm Report highlighted a poor coordination of information between these services. The report recommended a new Local Authority department providing a community based and family orient ated service, which would be available for all. When this recommendation was brought into action new Social Services Departments were formed. The Seebohm Report did highlight potential problems. It stated that having separate departments for children and adults might subsequently make it difficult to treat the familys needs as a whole. The Barclay Report (1982) looked into the role of a social worker. In its opening line it stated that too much was expected of social workers. It found that it was a profession that was confused about its role and because of intense media scrutiny was struggling with work load. It found that there was an ongoing need for social workers to fulfil many functions including promoting community networks, working with other services and acting as an advocate for clients. The report did criticise social work departments for taking a reactive stance towards social problems, dealing with those needs which are forced upon their attention but failing to develop overall plans which link the voluntary, statutory and private services in an area into a coherent plan which is still a problem today. (Department of Health, 1982, pg.38) Social Services Departments find it difficult to help every need as they dont have limitless resources. They need to use other services and work with them closely, the help of Interprofessional education will ensure that other professionals have an understanding of social workers roles. The Barclay Report produced very similar recommendations to that of the Seebohm Report (1968). Although it highlighted that the community approach may have more success now, as there is a greater capacity for individuals to be more autonomous and make their own decisions. The community approach focuses on the local community and social workers would observe individuals in the context of their community. This approach uses local centres and pools resources, creating less impact on the Social Work services so their resources can be spread further. Reports such as these have highlighted how important good social work is, and how much it is needed. There are many problems involved in the profession. There is still stigma attached to the term service user just as there was to the term pauper. Whilst researching the different acts and welfare ideologies that have been introduced throughout the timeline I have used (see paragraph one, page one) I have found that individuals still have problems accessing help. There are families who still may be disinclined to ask for help because of the stigma of doing so. New approaches have introduced service user involvement by asking them what help they want and defining the quality of help they receive. A recent report by Beresford, Shamash, Forrest and Turner (2007) researched service users future vision for adult services. They found that the process of accessing social care was frequently negative for service users furthermore the assessments were very dependent on the quality of the staff carrying it out. All social workers should work to one high standard. It shouldnt be a lottery of if you get a good one or not. A universal tool could be implemented so that all service users were asked the same questions and could highlight their specific problems and needs whilst using the tool. Service users also highlighted the fact that access to their social worker was low and many of the service users questioned had gaps in their services making them feel insecure. Reports researched for this assignment have all found that service users know what they want and can easily highlight the problems they face or have had previously. One report found that while welfare bureaucracy has been condemned by governments for a long while, service users still identify problems (Shaping Our Lives, 2007). There is still social exclusion. Social Services Departments may contribute to it as they help individuals just enough, finding the quickest way to help them not necessarily the best way in the long run because of finite resources. Using different approaches, for example the community approach would help at different levels so less emphasis is on Social Services Departments resources. Vast improvements are still needed. For example child poverty is getting worst. The Report Monitoring poverty and social exclusion (2009) found that children who live in low-income households, where at least one adult works, is at the highest it has ever been. This increase has a ffected the Governments child poverty targets. The recession affected reaching the targets greatly. It is vital now to recover from the recession but also to recover from underlying problems that were there previously before the economic downturn began. Reports like Shaping Our Lives (2007) found that service users feel more responsible and confident about the help they are receiving when they have been more involved in the decision processes. A report by Beresford et al, (2007) found that service users would like a watchdog with a board of service users and professionals so they could be involved in judging the quality of care they receive. The Race Equality Act (2006) sets the context for anti- discriminatory practice within which social workers operate. However, whilst it could be critiqued that some progress has been made as a result with respect to those of different culture and religion, continuing inequalities would suggest much more progress remains to be made. To conclude social work has changed significantly and progress to help all individuals needs to continue. However as a profession it needs a larger voice to talk about the problems they face therefore getting extra help to ensure that service users and paupers have even fewer similarities. There has been a great shift from pauper to service user. Service users have much more freedom and rights now. Albeit there are still similarities which need to be focused on to improve the services available. Social Service Departments also need to refuse to let policies be imposed when they dont improve on what is already implemented. Rights are now benefitting service users but we need to ensure this continues.

Monday, August 19, 2019

Brazils Current Film Industry :: essays research papers

In this paper I will discuss Brazil and it’s current film industry. I will elucidate its role in the Brazilian economy, and also what part the government deals in the industry itself. Certain Brazilian films will be given as representations towards my theories. Within a year of the Lumiere brother’s ‘first experiment’ in Paris in 1896, the cinematograph machine appeared in Rio de Janeiro. Ten years later, the capital boasted 22 cinema houses and the first Brazilian feature film, The Stranglers by Antonio Leal, had been screened. From then on Brazil’s film industry made continuous progress and, although it has never been large, its output over the years has attracted international attention. In 1930, still the era of the silent movie in Brazil, Mario Peixoto’s film, Limite was made. Limite is a surrealistic work dealing with the conflicts raised by the human condition and how life conspires to prevent total fulfillment. It was considered a landmark film in the Brazilian cinema history. In 1933 Cinedia produced The Voice of Carnival, the first film with Carmen Miranda. This film ushered in the ‘chanchada’ which dominated Brazilian cinema for many years. Chanchada’s were the slapstick comedies, generally filled with musical numbers and thoroughly cherished by the public. By the end of the 1940’s Brazilian film making was becoming an industry. The Vera Cruz Film Company was created in Sao Paulo with the goal of producing films of international quality. It hired technicians from abroad and brought back from Europe, Alberto Cavalcanti, a Brazilian filmmaker with an international reputation to head the company. Vera Cruz produced some important films before it closed in 1954, among them the epic O Cangaceiro which won the "Best Adventure Film" award at Cannes Film Festival in 1953. In the 1950’s, Brazilian cinema radically changed the way it made films. In his 1995 film, Rio 40 Graus, director Nelson Pereira dos Santos employed the filmmaking techniques of Italian non realism by using ordinary people as his actors and by going to the streets to shoot his low budget film. He would become one of the most important Brazilian filmmakers of all time, and it is he who set the stage for the Brazilian ‘cinema novo’ (an idea in mind and a camera in the hands) movement. By 1962 ‘cinema novo’ had established a new concept in Brazilian filmmaking. The ‘cinema novo’ film’s dealt with themes related to acute national problems, from conflicts in rural areas to human problems in the large cities, as well as film versions of important Brazilian novels. At the end of the 1960’s, the Tropicalist movement had taken hold of the

Sex Without Love by Sharon Olds Essay -- Papers Analysis Sharon Olds

Sex Without Love by Sharon Olds 'Sex Without Love,' by Sharon Olds passionately described the author's disgust for casual sex in which she vividly animates the immorality of lustful sex through the variety of her language. The sarcasm used in this selection can easily be misunderstood and quite confusing if the words and lines are not analyzed with specific construction. Olds' clever use of imagery and frequent uses of similes, to make the reader imagine actual events, makes this poem come to life. For example, Olds describes making love as 'Beautiful as dancers.' (Line #2) in this line, she questions how one can do such a beautiful act with a person whom one is not in love with. Olds also describes sex as 'gliding over each other like ice skaters over the ice.' While these lines may sound enticing, one may have to read in between the lines to determine that she is imaging sex as a performance. (Line #3, #4) By imagining an ice skating performance one can quickly conclude that each ice skater is performing for a nu mber of judges and an audience to attain an award. Olds uses thi...

Sunday, August 18, 2019

Suicide, America’s Hidden Devastation Essay -- Essays Papers

Suicide, America’s Hidden Devastation Suicide is one of the youth’s ways out of their problems, not only in the United States but the world. What does drive teens to suicidal thoughts and actions? What are the ways communities help prevent teenage suicide? Perhaps there are signs can be pointed out that would indicate a problem. In two surveys in 1996, both reported in the Journal of Adolescent Health, both also asked relatively the same questions of the violent actions that some people may see in life’. Surprisingly, the numbers for many of the questions were the same, such as teens who witnessed a shooting first hand; they both were about 37% (Pastore, Fisher, and Friedman 321-2). Using information such as this, one cannot blame the recent rise in teenage suicide with the violent problems of life, but more along the lines of depression caused by multiple things, for instance body image. According to many researchers, alcohol is many times a solution to a teen’s problem with life and the hardships people face in it. Many people in the United States overlook the major problem of teenage suicide; this is a mistake There are many things which can drive a teen to commit suicide some of them are as simple as making fun of the â€Å"fat† kid in class; others can come from the mental images from witnessing a shooting. There are four major issues which contribute to teen suicide such as depression, family problems, risk factors, and teens reactions to there climate. Depression, unfortunately, is one of the biggest factors of today’s teenage suicide problems and some of the reasons for it are from the student’s own peers, â€Å"being depressed is triggered by loss or rejection (Joan 59).† Depression can be f... ...ter than to do so. I know what it is like to loose something that you love so much so that you don’t think you can go on in life. We as a community must somehow set up a better support technique in order to save teens from this devastating misfortune. We can help, it’s just how much effort one is willing to put forth. Works Cited Allen, Janet. End-of-Life Issues. Westport, Connecticut. Greenwood Press, 2002 Garfinkel, Barry and Northrup, Gorden. Absolute Suicide. New York and London. Haworth Press, 1989 Joan, Polly. Preventing Teenage Suicide. New York. Human Sciences Inc., 1986 Orbach, Israel. Children Who Don’t Want to Live. San Francisco. Jossey-Bass Inc., 1988 Pastore, Fisher, and Friedman. â€Å"Violence and Mental Health Problems among Urban High School Students.† Journal of Adolescent Health. New York. Elsevier Science Inc., 1996

Saturday, August 17, 2019

Analyze the Tension Rising Between the Northern and Southern States Between the Time Period of the 1800-1860’s Essay

From 1800 to 1860 the relationship between the Northern, and Southern States grew worse and the threat for the formation of 2 cooperate unions was drawing nearer. This change on the relationship can be attributed to industrial development to a fairly large extent, however it should be noted that there are also other factors, which contributed, in large part to this change in the relationship. Industrial development was a factor in the relationship between the Northern and Southern states with regard to the industrial boom in the northern states and the creation of increase tariffs, as well as the big businessmen and bankers in the North and the fact that Northern Industries did not need slavery while Southerners claimed their agriculture society did. Because of the significant increase in industries in the North protective tariffs such as the tariff of 1828 greeted extreme tension between the north and the south. The tariff of 1828 was keyed the term â€Å"the tariff of abominations† by many southern because of as extreme rates. This tariff under president Jackson was opposed by V. P Calhoun who wrote the South Carolina exposition and protests, which similarly to the Virginia and Kentucky resolutions under Thomas Jefferson, stated that the federal government did not have the right to set these tariffs and that particular right is reserved for the states; Calhoun was a strong advocate of the states rights. South Carolina threatened to succeed the union with Calhoun saying â€Å" the union next to our liberty most dear.. † in response to Jackson’s strong statement â€Å" our union it must and shall be preserved. Henry Clay, the great compromiser, comes up with a compromise for the tariff, substantially while South Carolina agrees not to succeed the union. Tariffs such as the tariff of abominations created greater tension between the North and the South; Which cause for the tariffs can to go back to the industrial development in the north. Big businesses and bankers which like wise grew in port because of the industrial development created greater tensions between the north and the south as these bankers where in the north. However it should be noted that the major deserters against the bankers came from the farmers in the West . Although many in the south were against these bankers as well. Especially with the creation of the bank of the united states, initially apart of Alexander Hamilton’s debt assumption scheme and later apart of Henry Clay’s American System. President Jackson tried to kill the B. U. S by vetoing it even after the Supreme Court declared the B. U. S constitutionally in Mccollugh vs. Maryland, 1819. Jackson believed the B. U. S only favored the rich northerners and because Jackson was an advocator of the common man, he was against it. Southerners can also be seen to go against the Bank as it did little to help them. This issue of the Bank, which can be given the name Bank War, caused the relations between the North and the south to become worse and the industrial development in the North. Also the industrial development further portrayed the lack of need for slavery in the North. Which became a major issue in the relationship between the North and the South as the Southerners’ economy was based on a plantation society, which benefitted from slaves. The Southern economy relied on cotton gin by Eli Whitney, slaves were now being used to produce more and more cotton. Cotton which was used by the industries in the South, such as clothing industries. Because of this difference in the economy with the North being industrial and the South being agricultural. The issue of slavery increased the problems in the relations between the North and the South. However despite the industrial development being a factor in the relationship between the northern and southern states it should be noted that the new territories in the west caused even more issues between the North and the South. Despite that, the relationship between the Northern and Southern States from 1800 to 1860 can be in a large extent because of the factor of industrial development.

Friday, August 16, 2019

Historical Development of Nursing

Historical Development of Nursing Timeline Create a 700- to 1,050-word timeline paper of the historical development of nursing science, starting with Florence Nightingale and continuing to the present. Format the timeline however you wish, but the word count and assignment requirements must be met. Include the following in your timeline: †¢ Explain the historical development of nursing science by citing specific years, theories, theorists, and events in the history of nursing. Explain the relationship between nursing science and the profession. †¢ Include the influences on nursing science of other disciplines, such as philosophy, religion, education, anthropology, the social sciences, and psychology. Prepare to discuss your timeline with your Learning Team or in class. Format all references consistent with APA guidelines. Copyright  © 2013 Penn Nursing Science, University of Pennsylvania School of Nursing http://www. nursing. upenn. edu/nhhc/Pages/AmericanNursingIntroduct ion. aspx http://www. nursing. penn. edu/nhhc/Welcome%20Page%20Content/American%20Nursing. pdf Nursing Theories. The Base for Professional Nursing Practice, Sixth Edition Chapter 2: Nursing Theory and Clinical Practice ISBN: 9780135135839  Author: Julia B. GeorgeRN, PhD copyright  © 2011  Pearson Education lorence Nightingale believed that the force for healing resides within the human being and that, if the environment is appropriately supportive, humans will seek to heal themselves. Her 13 canons indicate the areas of environment of concern to nursing.These are ventilation and warming, health of houses (pure air, pure water, efficient drainage, cleanliness, and light), petty management (today known as continuity of care), noise, variety, taking food, what food, bed and bedding, light, cleanliness of rooms and walls, personal cleanliness, chattering hopes and advices, and observation of the sick. Hildegard E. Peplau focused on the interpersonal relationship between the nurse and the patient. The three phases of this relationship are orientation, working, and termination.The relationship is initiated by the patient’s felt need and termination occurs when the need is met. Both the nurse and the patient grow as a result of their interaction. Virginia Henderson first defined nursing as doing for others what they lack the strength, will, or knowledge to do for themselves and then identified 14 components of care. These components provide a guide to identifying areas in which a person may lack the strength, will, or knowledge to meet personal needs.They include breathing, eating and drinking, eliminating, moving, sleeping and resting, dressing and undressing appropriately, maintaining body temperature, keeping clean and protecting the skin, avoiding dangers and injury to others, communicating, worshiping, working, playing, and learning. Dorothea E. Orem identified three theories of self-care, self-care deficit, and nursing systems. The ability of the p erson to meet daily requirements is known as self-care, and carrying out those activities is self-care agency.Parents serve as dependent care agents for their children. The ability to provide self-care is influenced by basic conditioning factors including but not limited to age, gender, and developmental state. Self-care needs are partially determined by the self-care requisites, which are categorized as universal (air, water, food, elimination, activity and rest, solitude and social interaction, hazard prevention, function within social groups), developmental, and health deviation (needs arising from injury or illness and from efforts to treat the injury or illness).The total demands created by the self-care requisites are identified as therapeutic self-care demand. When the therapeutic self-care demand exceeds self-care agency, a self-care deficit exists, and nursing is needed. Based on the needs, the nurse designs nursing systems that are wholly compensatory (the nurse provides a ll needed care), partly compensatory (the nurse and the patient provide care together), or supportive-educative (the nurse provides needed support and education for the patient to exercise self-care). Dorothy E.Johnson stated that nursing’s area of concern is the behavioral system that consists of seven subsystems. The subsystems are attachment or affiliative, dependency, ingestive, eliminative, sexual, aggressive, and achievement. The behaviors for each of the subsystems occur as a result of the drive, set, choices, and goal of the subsystem. The purpose of the behaviors is to reduce tensions and keep the behavioral system in balance. Ida Jean Orlando described a disciplined nursing process. Her process is initiated by the patient’s behavior.This behavior engenders a reaction in the nurse, described as an automatic perception, thought, or feeling. The nurse shares the reaction with the patient, identifying it as the nurse’s perception, thought, or feeling, and seeking validation of the accuracy of the reaction. Once the nurse and the patient have agreed on the immediate need that led to the patient’s behavior and to the action to be taken by the nurse to meet that need, the nurse carries out a deliberative action. Any action taken by the nurse for reasons other than meeting the patient’s immediate need is an automatic action.Lydia E. Hall believed that persons over the age of 16 who were past the acute stage of illness required a different focus for their care than during the acute stage. She described the circles of care, core, and cure. Activities in the care circle belong solely to nursing and involve bodily care and comfort. Activities in the core circle are shared with all members of the health care team and involve the person and therapeutic use of self. Hall believed the drive to recovery must come from within the person.Activities in the cure circle also are shared with other members of the health care team and may i nclude the patient’s family. The cure circle focuses on the disease and the medical care. Faye G. Abdellah sought to change the focus of care from the disease to the patient and thus proposed patient-centered approaches to care. She identified 21 nursing problems, or areas vital to the growth and functioning of humans that require support from nurses when persons are for some reason limited in carrying out the activities needed to provide such growth.These areas are hygiene and comfort, activity (including exercise, rest, and sleep), safety, body mechanics, oxygen, nutrition, elimination, fluid and electrolyte balance, recognition of physiological responses to disease, regulatory mechanisms, sensory functions, emotions, interrelatedness of emotions and illness, communication, interpersonal relationships, spiritual goals, therapeutic environment, individuality, optimal goals, use of community resources, and role of society.Ernestine Wiedenbach proposed a prescriptive theory th at involves the nurse’s central purpose, prescription to fulfill that purpose, and the realities that influence the ability to fulfill the central purpose (the nurse, the patient, the goal, the means, and the framework or environment). Nursing involves the identification of the patient’s need for help, the ministration of help, and validation that the efforts made were indeed helpful.Her principles of helping indicate the nurse should look for patient behaviors that are not consistent with what is expected, should continue helping efforts in spite of encountering difficulties, and should recognize personal limitations and seek help from others as needed. Nursing actions may be reflex or spontaneous and based on sensations, conditioned or automatic and based on perceptions, impulsive and based on assumptions, or deliberate or responsible and based on realization, insight, design, and decision that involves discussion and joint planning with the patient.Joyce Travelbee w as concerned with the interpersonal process between the professional nurse and that nurse’s client, whether an individual, family, or community. The functions of the nurse–client, or human-to-human, relationship are to prevent or cope with illness or suffering and to find meaning in illness or suffering. This relationship requires a disciplined, intellectual approach, with the nurse employing a therapeutic use of self. The five phases of the human-to-human relationship are encounter, identities, empathy, sympathy, and rapport.Myra Estrin Levine described adaptation as the process by which conservation is achieved, with the purpose of conservation being integrity, or preservation of the whole of the person. Adaptation is based on past experiences of effective responses (historicity), the use of responses specific to the demands being made (specificity), and more than one level of response (redundancy). Adaptation seeks the best fit between the person and the environment . The principles of conservation deal with conservation of energy, structural integrity, personal integrity, and social integrity of the individual. Imogene M.King presented both a systems-based conceptual framework of personal, interpersonal, and social systems and a theory of goal attainment. The concepts of the theory of goal attainment are interaction, perception, communication, transaction, self, role, stress, growth and development, time, and personal space. The nurse and the client usually meet as strangers. Each brings to this meeting perceptions and judgments about the situation and the other; each acts and then reacts to the other’s action. The reactions lead to interaction, which, when effective, leads to transaction or movement toward mutually agreed-on goals.She emphasizes that both the nurse and the patient bring important knowledge and information to this goal-attainment process. Martha E. Rogers identified the basic science of nursing as the Science of Unitary Human Beings. The human being is a whole, not a collection of parts. She presented the human being and the environment as energy fields that are integral with each other. The human being does not have an energy field but is an energy field. These fields can be identified by their pattern, described as a distinguishing characteristic that is perceived as a single wave.These patterns occur in a pandimensional world. Rogers’s principles are resonancy, or continuous change to higher frequency; helicy, or unpredictable movement toward increasing diversity; and integrality, or the continuous mutual process of the human field and the environmental field. Sister Callista Roy proposed the Roy Adaptation Model. The person or group responds to stimuli from the internal or external environment through control processes or coping mechanisms identified as the regulator and cognator (stabilizer and innovator for the group) subsystems.The regulator processes are essentially automatic, while the cognator processes involve perception, learning, judgment, and emotion. The results of the processing by these coping mechanisms are behaviors in one of four modes. These modes are the physiological–physical mode (oxygenation; nutrition; elimination; activity and rest; protection; senses; fluid, electrolyte, and acid–base balance; and endocrine function for individuals and resource adequacy for groups), self-concept–group identity mode, role function mode, and interdependence mode.These behaviors may be either adaptive (promoting the integrity of the human system) or ineffective (not promoting such integrity). The nurse assesses the behaviors in each of the modes and identifies those adaptive behaviors that need support and those ineffective behaviors that require intervention. For each of these behaviors, the nurse then seeks to identify the associated stimuli. The stimulus most directly associated with the behavior is the focal stimulus; all other stimuli that are verified as influencing the behavior are contextual stimuli.Any stimuli that may be influencing the behavior but that have not been verified as doing so are residual stimuli. Once the stimuli are identified, the nurse, in cooperation with the patient, plans and carries out interventions to alter stimuli and support adaptive behaviors. The effectiveness of the actions taken is evaluated. Betty Neuman developed the Neuman Systems Model. Systems have three environments—the internal, the external, and the created environment. Each system, whether an individual or a group, has several structures. The basic structure or core is where the energy resources reside.This core is protected by lines of resistance that in turn are surrounded by the normal line of defense and finally the flexible line of defense. Each of the structures consists of the five variables of physiological, psychological, sociocultural, developmental, and spiritual characteristics. Each variable is influ enced by intrapersonal, interpersonal, and extrapersonal factors. The system seeks a state of equilibrium that may be disrupted by stressors. Stressors, either existing or potential, first encounter the flexible line of defense.If the flexible line of defense cannot counteract the stressor, then the normal line of defense is activated. If the normal line of defense is breached, the stressor enters the system and leads to a reaction, associated with the lines of resistance. This reaction is what is usually termed symptoms. If the lines of resistance allow the stressor to reach the core, depletion of energy resources and death are threatened. In the Neuman Systems Model, there are three levels of prevention. Primary prevention occurs before a stressor enters the system and causes a reaction.Secondary prevention occurs in response to the symptoms, and tertiary prevention seeks to support maintenance of stability and to prevent future occurrences. Kathryn E. Barnard’s focus is on the circumstances that enhance the development of the young child. In her Child Health Assessment Interaction Model, the key components are the child, the caregiver, the environment, and the interactions between child and caregiver. Contributions made by the child include temperament and ability to regulate and by the caregiver physical health, mental health, coping, and level of education.The environment includes both animate and inanimate resources. In assessing interaction, the parent is assessed in relation to sensibility to cues, fostering emotional growth, and fostering cognitive growth. The infant is assessed in relation to clarity of cue given and responsiveness to parent. Josephine E. Paterson and Loretta T. Zderad presented humanistic nursing. Humans are seen as becoming through choices, and health is a personal value of more-being and well-being. Humanistic nursing involves dialogue, community, and phenomenologic nursology.Dialogue occurs through meeting the other, relat ing with the other, being in presence together, and sharing through call and response. Community is the sense of â€Å"we. † Phenomenologic nursology involves the nurse preparing to know another, having intuitive responses to another, learning about the other scientifically, synthesizing information about the other with information already known, and developing a truth that is both uniquely personal and generally applicable. Madeleine M. Leininger provided a guide to the inclusion of culture as a vital aspect of nursing practice.Her Sunrise Model posits that important dimensions of culture and social structure are technology, religion, philosophy, kinship and other related social factors, cultural values and lifeways, politics, law, economics, and education within the context of language and environment. All of these influence care patterns and expressions that impact the health or well-being of individuals, families, groups, and institutions. The diverse health systems inclu de the folk care systems and the professional care systems that are linked by nursing.To provide culture congruent care, nursing decisions and actions should seek to provide culture care preservation or maintenance, culture care accommodation or negotiation, or culture care repatterning or restructuring. Margaret Newman described health as expanding consciousness. Important concepts are consciousness (the information capacity of the system), pattern (movement, diversity, and rhythm of the whole), pattern recognition (identification within the observer of the whole of another), and transformation (change). Health and disease are seen as reflections of the larger whole rather than as different entities.She proposed (with Sime and Corcoran-Perry) the unitary–transformative paradigm in which human beings are viewed as unitary phenomenon. These phenomenon are identified by pattern, and change is unpredictable, toward diversity, and transformative. Stages of disorganization, or cho ice points, lead to change, and health is the evolving pattern of the whole as the system moves to higher levels of consciousness. The nurse enters into process with a client and does not serve as a problem solver. Jean Watson described nursing as human science and human care.Her clinical caritas processes include practicing loving-kindness and equanimity within a context of caring consciousness; being authentically present and enabling and sustaining the deep belief system and subjective life world of self and one-being-cared-for; cultivating one’s own spiritual practice and transpersonal self, developing and sustaining helping-trusting in an authentic caring relationship; being present to and supportive of the expression of positive and negative feelings as a connection with the deeper spirit of self and the one-being-cared-for; creatively using self and all ways of knowing as a part of the caring process to engage in artistry of caring-healing practices; engaging in a genu ine teaching-learning experience that attends to unity of being and meaning while attempting to stay within other’s frame of reference; creating healing environments at all levels, physical as well as nonphysical, within a subtle environment of energy and consciousness, whereby the potentials of wholeness, beauty, comfort, dignity, and peace are enhanced; assisting with basic needs, with an intentional caring consciousness, to potentiate alignment of mind/body/spirit, wholeness, and unity of being in all aspects of care; tending to both embodied spirit and evolving spiritual emergence; opening and attending to spiritual-mysterious and existential dimensions of one’s own life-death; and soul care for self and the one-being-cared-for. These caritas processes occur within a transpersonal caring relationship and a caring occasion and caring moment as the nurse and other come together and share with each other. The transpersonal caring relationship seeks to provide mental a nd spiritual growth for both participants while seeking to restore or improve the harmony and unity within the personhood of the other.Rosemarie Rizzo Parse developed the theory of Humanbecoming within the simultaneity paradigm that views human beings as developing meaning through freedom to choose and as more than and different from a sum of parts. Her practice methodology has three dimensions, each with a related process. The first is illuminating meaning, or explicating, or making clear through talking about it, what was, is, and will be. The second is synchronizing rhythms, or dwelling with or being immersed with the process of connecting and separating within the rhythms of the exchange between the human and the universe. The third is mobilizing transcendence, or moving beyond or moving toward what is envisioned, the moment to what has not yet occurred.In the theory of Humanbecoming, the nurse is an interpersonal guide, with the responsibility for decision making (or making of choices) residing in the client. The nurse provides support but not counseling. However, the traditional role of teaching does fall within illuminating meaning, and serving as a change agent is congruent with mobilizing transcendence. Helen C. Erickson, Evelyn M. Tomlin, and Mary Ann P. Swain presented the theory of Modeling and Role-Modeling. Both modeling and role-modeling involve an art and a science. Modeling requires the nurse to seek an understanding of the client’s view of the world. The art of modeling involves the use of empathy in developing this understanding.The science of modeling involves the use of the nurse’s knowledge in analyzing the information collected to create the model. Role-modeling seeks to facilitate health. The art of role-modeling lies in individualizing the facilitations, while the science lies in the use of the nurse’s theoretical knowledge base to plan and implement care. The aims of intervention are to build trust, promote the cl ient’s positive orientation of self, promote the client’s perception of being in control, promote the client’s strengths, and set mutual health-directed goals. The client has self-care knowledge about what his needs are and self-care resources to help meet these needs and takes self-care action to use the resources to meet the needs.In addition, a major motivation for human behavior is the drive for affiliated individuation, or having a personal identity while being connected to others. The individual’s ability to mobilize resources is identified as adaptive potential. Adaptive potential may be identified as adaptive equilibrium (a nonstress state in which resources are utilized appropriately), maladaptive equilibrium (a nonstress state in which resource utilization is placing one or more subsystems in jeopardy), arousal (a stress state in which the client is having difficulty mobilizing resources), or impoverishment (a stress state in which resources are diminished or depleted).Interventions differ according to the adaptive potential. Those in adaptive equilibrium can be encouraged to continue and may require only facilitation of their self-care actions. Those in maladaptive equilibrium present the challenge of seeing no reason to change since they are in equilibrium. Here motivation strategies to seek to change are needed. Those in arousal are best supported by actions that facilitate change and support individuation; these are likely to include teaching, guidance, direction, and other assistance. Those in impoverishment have strong affiliation needs, need their internal strengths promoted, and need to have resources provided. Nola J.Pender developed the Health Promotion Model (revised) with the goal of achieving outcomes of health-promoting behavior. Areas identified to help understand personal choices made in relation to health-promoting behavior include perceived benefits of action, perceived barriers to action, perceived self- efficacy (or ability to carry out the action), activity-related affect, interpersonal influences, situation influences, commitment to a plan of action, and immediate competing demands and preferences. Patricia Benner described expert nursing practice and identified five stages of skill acquisition as novice, advanced beginner, competent, proficient, and expert.She discusses a number of concepts in relation to these stages, including agency, assumptions, expectations and set, background meaning, caring, clinical forethought, clinical judgment, clinical knowledge, clinical reasoning, clinical transitions, common meanings, concern, coping, skill acquisition, domains of practice, embodied intelligence, embodied knowledge, emotions, ethical judgment, experience, graded qualitative distinctions, intuition, knowing the patient, maxims, paradigm cases and personal knowledge, reasoning-in-transition, social embeddedness, stress, temporality, thinking-in-action, and unplanned practices. Julie t Corbin and Anselm L. Strauss developed the Chronic Illness Trajectory Framework, in which they describe the course of illness and the actions taken to shape that course. The phases of the framework are pretrajectory, trajectory onset, stable, unstable, acute, crisis, comeback, downward, and dying.A trajectory projection is one’s personal vision of the illness, and a trajectory scheme is the plan of actions to shape the course of the illness, control associated symptoms, and handle disability. Important also are one’s biography or life story and one’s everyday life activities (similar to activities of daily living). Anne Boykin and Savina Schoenhofer present nursing as caring in a grand theory that may be used in combination with other theories. Persons are caring by virtue of being human; are caring, moment to moment; are whole and complete in the moment; and are already complete while growing in completeness. Personhood is the process of living grounded in ca ring and is enhanced through nurturing relationships.Nursing as a discipline is a being, knowing, living, and valuing response to a social call. As a profession, nursing is based on a social call and uses a body of knowledge to respond to that call. The focus of nursing is nurturing persons living in caring and growing in caring. This nurturing occurs in the nursing situation, or the lived experience shared between the nurse and the nursed, in which personhood is enhanced. The call for nursing is not based on a need or a deficit and thus focuses on helping the other celebrate the fullness of being rather than seeking to fix something. Boykin and Schoenhofer encourage the use of storytelling to make evident the service of nursing.Katharine Kolcaba developed a comfort theory in which she describes comfort, comfort care, comfort measures, and comfort needs as well as health-seeking behavior, institutional integrity, and intervening variables. She speaks of comfort as physical, psychosp iritual, environmental, and sociocultural and describes technical comfort measures, coaching for comfort, and comfort food for the soul. Ramona Mercer describes the process of becoming a mother in the four stages of commitment, attachment, and preparation; acquaintance, learning, and physical restoration; moving toward a new normal; and achievement of the maternal identity. The stages occur with the three nested living environments of family and friends, community, and society at large.Afaf Meleis, in her theory of transitions, identifies four types of transitions: developmental, situational, health–illness, and organizational. Properties of the transition experience include awareness, engagement, change and difference, time span, critical points, and events. Personal conditions include meanings, cultural beliefs and attitudes, socioeconomic status, and preparation and knowledge. Community conditions include family support, information available, health care resources, and ro le models. Process indicators are feeling connected, interacting, location, and being situated and developing confidence and coping. Outcome indicators include mastery and fluid integrative processes. Merle H.Mishel describes uncertainty in illness with the three major themes of antecedents of uncertainty, appraisal of uncertainty, and coping with uncertainty. Antecedents of uncertainty are the stimuli frame, including symptom pattern, event familiarity, and event congruence; cognitive capacity or informational processing ability; and structure providers, such as education, social support, and credible authorities. Appraisal of uncertainty includes both inference (use of past experience to evaluate an event) and illusion (creating beliefs from uncertainty with a positive outlook). Coping with uncertainty includes danger, opportunity, coping, and adaptation.The Reconceptualized Uncertainty in Illness Theory adds self-organization and probabilistic thinking and changes the goal from r eturn to previous level of functioning to growth to a new value system. Each of these models or theories will be applied to clinical practice with the following case study: May Allenski, an 84-year-old White female, had emergency femoral-popliteal bypass surgery two days ago. She has severe peripheral vascular disease, and a clot blocked 90% of the circulation to her right leg one week ago. The grafts were taken from her left leg, so there are long incisions in each leg. She lives in a small town about 75 miles from the medical center. The initial clotting occurred late on Friday night; she did not see a doctor until Monday.The first physician referred her to a vascular specialist, who then referred her to the medical center. Her 90-year-old husband drove her to the medical center on Tuesday. You anticipate she will be discharged to home on the fourth postoperative day, as is standard procedure. She is learning to transfer to and from bed and toilet to wheelchair. Table 2-1 shows ex amples of application in clinical practice that are not complete but are intended to provide only a partial example for each. Study of these examples can provide ideas or suggestions for use in clinical practice. Readers are encouraged to develop further detail as appropriate to their practice.